One quick way to discover new opportunities is by doing a structured search. Search Engine queries are fairly simple and easy to do.
First, develop a target list of companies you want to work for. That list of companies is your baseline query for your search. You can either pick from targeted companies you want to work for and/or run a quick search of non-recruiter advertised jobs. The idea being to get a targeted list of companies to search. Keep in mind many company’s only advertise on their own websites, so creating a target list of companies in your area will help in your job search.
- When you do targeted research, generally you concentrate on an industry or a geographic preference (in this case, New York City).
- You need to find the names of all the companies within your particular industry and geographic region, in this case New York. There are easy ways to do this using the Web. Go to Google. www.google.com and type the following words in the “advanced” option box in Google. The search string shown below instructs Google to search for a directory of targeted companies in New York. We want this list to garner leads for companies.
Although this search many come back with significantly more information than you need, the idea is the gather a list of companies to start your targeted search.
Second, once you have a target list of companies to work with, you need to find out who the people are in those companies that can actually hire you. A good headhunter would pick up the telephone. You might not be so inclined, so here’s another way to accomplish your objective.
Go to each company’s web site and gather the names of the people who can say yes. Those people are the executives not the human resource people – they can only say NO! unless you’re a human resources professional. If you’re lucky, every web site will identify their senior executives, including names, titles, phone numbers, career summaries and sometimes email and photos! Web information should be up-to-the-minute accurate, but I would call the receptionist and confirm it.
For this example I’m looking for a Controller position. Therefore I’ll seek to locate or research the VP of Accounting, Senior Controller, Chief Financial Officer. You would focus your research on the functional areas of interest for your search.
If you’re experiencing difficulty finding names on the site, then go back to either Google or Linked-in. Google’s advanced search box and type in the company name in the first box and (Chief Financial Officer)in the third box. By-the-way, you don’t need to place the words in brackets and don’t put in any commas or punctuation. These days many professional put their information on Linked-in. Use this as another tool in order to find the information you are looking for.
Once you have the name of the individual who is one rung up the ladder from the job you want, you need to process their name through Google again. This time you put their first and last name in the first box and the company name in the third box.
This will produce a list of press releases, and news articles in which they are mentioned, as well as conferences they’ve attended. Read an article or two and clip something memorable to use in a cover letter.
When you send them an email, you’ll be able to say. “I read your article in… about… which prompted me to write.” Very powerful.
A target list and direct sourcing for position will not only expand your network it will show companies you are a ‘go getter’, someone who will think outside the box and go the extra mile. Any question feel free to contact a recruiter at Mettler Search.
- Neil Meyer